ارائه الگوی راه‌اندازی موفق شرکت‌های کوچک و متوسط مبتنی بر رویکرد تلفیقی

نوع مقاله : پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت بازرگانی، دانشکده مدیریت، دانشگاه آزاد واحد قشم، قشم، ایران

2 استادیار گروه مدیریت بازرگانی، دانشکده مدیریت، دانشگاه آزاد واحد قشم، قشم، ایران,

3 دانشیار گروه مدیریت بازرگانی، دانشکده مدیریت، دانشگاه آزاد واحد تهران مرکزی، تهران، ایران

4 دانشیار گروه مدیریت بازرگانی، دانشکده علوم انسانی، دانشگاه آزاد واحد بندر عباس، بندر عباس، ایران

چکیده

مطالعه حاضر، به دلیل اهمیت شرکت‌های کوچک‌و‌‌متوسط در اقتصاد جامعه و اهمیت موفقیت این شرکت‌ها در مرحله راه‌اندازی به شناسایی الگوی راه‌اندازی موفق شرکت‌های کوچک ‌و‌ متوسط می‌پردازد. روش پژوهش تلفیقی (کیفی – کمی) است که بخش کیفی مبتنی بر نظریه زمینه‌ای و بخش کمی مبتنی بر آزمون حداقل مربعات جزئی انجام شده است. داده‌های مورد نیاز در بخش کیفی از طریق مصاحبه با 18 مدیر از شرکت‌های کوچک‌و‌متوسط در پارک علم و فناوری خراسان مبتنی بر روش اشباع نظری بدست آمده است. در بخش کیفی سه دسته از عوامل سازمانی شامل عوامل داخلی سازمان، عوامل خارجی سازمان و استراتژی‌ها شناسایی شدند. این نتایج در بخش کمی مورد آزمون قرار گرفت که نتایج تجزیه و تحلیل داده‌های کمی نشان از برازش مدل مورد آزمون دارد. همچنین طبق ضریب تعیین راه‌اندازی موفق شرکت‌های کوچک و متوسط، 7/52 درصد از تغییرات متغیر وابسته تحت تأثیر متغیرهای مستقل وارد شده در مدل هستند و مابقی عواملی هستند که در مدل در نظر گرفته نشده است. بر این اساس، عوامل داخلی و خارجی سازمانی به عنوان متغیر مستقل و استراتژی‌های سازمانی به عنوان متغیر واسط، در راه‌اندازی موفق شرکت‌های کوچک و متوسط، نقش دارند.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Provide a successful start-up model for small and medium-sized companies based on an integrated approach

نویسندگان [English]

  • Zahra Aghel Fadihe 1
  • Esmaeil Hasanpour 2
  • Vahid reza Mirabi 3
  • Mahdi Bagheri 4
1 PhD Student in Business Management, Faculty of Management, Qeshm Branch of Azad University, Qeshm, Iran
2 Assistant Professor, Department of Business Management, Faculty of Management, Qeshm Branch of Azad University, Qeshm, Iran,
3 Associate Professor, Department of Business Management, School of Management, Azad University, Central Tehran Branch, Tehran, Iran
4 Associate Professor, Department of Business Management, Faculty of Humanities, Bandar Abbas Branch, Bandar Abbas, Iran
چکیده [English]

The present study identifies the pattern of successful launching small and medium-sized enterprises because of the importance of small and medium-sized companies in the community economy and the importance of their success in the start-up phase. The research method is integrated (quantitative - quantitative) which the qualitative part is based on the grounded theory and the quantitative part is based on the partial least squares test. The qualitative data were obtained through interviews with 18 managers of small and medium-sized companies in Khorasan Razavi Science and Technology Park based on theoretical saturation method. In the qualitative section, three categories of organizational factors including internal factors of the organization, external factors of the organization and strategies were identified. These results were tested in the quantitative section where the results of the quantitative data analysis indicated that the model was fit. Also, according to the coefficient of successful launching of small and medium-sized companies, 52.7% of the dependent variables are influenced by the independent variables entered into the model and the rest are factors that are not considered in the model. Accordingly, internal and external organizational factors as independent variables and organizational strategies as intermediary variables are involved in the successful launching of small and medium­ enterprises

کلیدواژه‌ها [English]

  • Successful paradigm
  • Small and Medium Enterprises
  • Grounded theory
  • Partial Least Square Test
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