نوع مقاله : پژوهشی
نویسندگان
1 استادیار جامعه شناسی، دانشکده اقتصاد، مدیریت و علوم اجتماعی دانشگاه شیراز، شیراز، ایران.
2 دکتری اقتصاد بخش عمومی، دانشکده اقتصاد، مدیریت و علوم اجتماعی دانشگاه شیراز، شیراز، ایران.
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Objective: Based on the theoretical framework of Akerlof and Kranton's identity economics, this research investigates the role of various identity dimensions, including religious, ethnic, and social (class) identity, in shaping inflation perception and economic reactions among citizens of Shiraz. According to the identity economics approach, individuals' economic behavior and decision-making cannot be explained solely by rational calculations and material interests; rather, individual and collective identities, social norms, and cultural contexts play a determining role in perceiving economic phenomena and reacting to them. From this perspective, inflation is not only an objective economic variable but also a perceptual and social phenomenon that can be influenced by individuals' identity structures.
Methods: In terms of purpose, this research is applied, and in terms of methodology, it is descriptive-correlational. Data were collected through a questionnaire from a sample of 400 citizens of Shiraz, selected via simple random sampling. Measurement tools included standardized questionnaires for ethnic identity, religious identity, and class identity, as well as researcher-developed items for inflation perception and economic reactions. These instruments were designed and validated based on the theoretical framework of identity economics and tailored to Iran's socio-cultural context. Data analysis was performed using SPSS and SmartPLS4 software, employing structural equation modeling.
Findings: The findings indicate that social inflation perception plays a significant mediating role in the relationship between religious and ethnic identities and individuals' economic reactions. Specifically, individuals with stronger identities hold different perceptions of the intensity and consequences of inflation, which affects their consumption patterns, savings, and economic decision-making. Additionally, class identity, by influencing inflation perception, leads to significant differences in the economic reactions of households.
Conclusion: The results of this study emphasize the necessity for policymakers to consider the identity and cultural dimensions of society when designing and implementing economic policies and public communications related to inflation.
کلیدواژهها [English]